H&M x SANTOS BRAVOS: When Latin Pop Meets Fashion in Los Angeles
H&M and SANTOS BRAVOS brought music and fashion together in a live performance from Los Angeles, with the rising Latin pop group wearing looks from the H&M Atelier Pre-Fall collection.
August 18th, 2026
By: mesh. magazine
On August 18, Los Angeles became the meeting point for fashion and music as H&M joined forces with SANTOS BRAVOS for a livestreamed performance celebrating the energy of a new generation of global Latin pop.
Broadcast through H&M’s official YouTube channel, the performance brought the members of SANTOS BRAVOS — DREW, KAUÊ, ALEJANDRO, GABI and KENNETH — to the stage in looks from the H&M Atelier Pre-Fall collection, placing fashion at the center of the group’s evolving visual identity.
The collaboration reflects H&M’s continued connection to music and contemporary culture, while SANTOS BRAVOS represents a distinctly international approach to Latin pop. Created by HYBE LATIN AMERICA, the group brings together members from Mexico, Brazil, Peru, Puerto Rico and the United States, merging different cultural perspectives into one ambitious pop project.
Photo: H&M
A New Generation of Latin Pop
Since launching in March 2026, SANTOS BRAVOS has quickly begun building an international audience. Their debut EP, DUAL, debuted at No. 17 on Billboard’s Top Latin Pop Albums chart in the United States, while the group has surpassed 1.5 million daily streams across digital platforms.
The name DUAL reflects one of the central ideas behind the group: the tension between vulnerability and ambition, youth and confidence, individuality and collective identity. Their sound moves across genres while their performances embrace the spectacle, energy and visual storytelling expected from a new generation of global pop.
Their 2026 tour has already seen sold-out headline shows in Peru and Brazil, further establishing SANTOS BRAVOS as one of the emerging names to watch in contemporary Latin music.
Photo: H&M
Fashion, Music, and the New Pop Landscape
For H&M, the Los Angeles performance was more than a livestream. It was another intersection between fashion, music and culture — three worlds increasingly impossible to separate in today's pop landscape.
With SANTOS BRAVOS in H&M Atelier Pre-Fall, the collaboration translated the group's bold energy into a fashion language that feels equally international. The result was a performance where sound and style shared the same stage, reflecting the increasingly visual nature of contemporary pop.
SANTOS BRAVOS may be new, but their ambitions are decidedly global. And in Los Angeles, fashion became part of the story.
Photo: H&M