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Taus Studio: Crafting Timeless Fashion with Intention

Discover Taus Studio, Copenhagen’s Rising Star in Sustainable Fashion.

By: mesh. magazine

August 11, 2025

In the vibrant fashion scene of Copenhagen, Taus Studio has emerged as a standout, named a “One to Watch” by Copenhagen Fashion Week’s NEWTALENT program for SS26. Founded in 2024 by Freyja Taus and Juho Lehiö, this ready-to-wear and demi-couture brand is redefining sustainable fashion through craftsmanship, intentional design, and a dialogue between past and present. Explore how Taus Studio is reshaping the industry with its unique approach to identity, class, and slow fashion.

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A Commitment to Slow Fashion and Craftsmanship

Taus Studio champions slow fashion, prioritizing quality over quantity. Unlike fast fashion brands, Taus focuses on made-to-order pieces, using upcycled materials like Japanese denim and deadstock fabrics to minimize waste. Each garment, such as the iconic Juho belt crafted in Copenhagen, takes up to two weeks to produce, reflecting the brand’s dedication to sustainability and meticulous craftsmanship.

Freyja Taus, with a Master’s from the Royal Danish Academy, and Juho Lehiö, with expertise in fashion retail and visual merchandising, create clothing that tells a story. Their designs are a conversation—between maker and wearer, object and body—inviting customers to connect deeply with their wardrobe.

Taus Studio’s collections explore themes of identity and class, blending romanticism with subtle rebellion. Their SS26 collection, showcased on August 5, 2025, at Copenhagen Fashion Week’s historic Villa Kultur, featured barrel jeans, cropped trench coats, and military-style jackets dyed with natural elements like coffee and beetroot. Titled “It’s very difficult to keep the line between the past and the present,” the collection draws inspiration from film, art, and vintage finds, creating garments that feel timeless yet modern.

By designing pieces meant to be cherished and passed down, Taus Studio encourages intentional dressing. As Lehiö notes, “Dressing with intention means wearing what you love and taking care of it.”

Exploring Identity and Class Through Design

A Community-Driven Vision

Operating as a small team, Taus Studio fosters personal connections through a direct-to-consumer model. Their demi-couture offerings, including bespoke bridal gowns, allow for intimate collaborations with clients. The brand also aims to build stronger creative communities in Denmark, inspired by Finland’s collaborative fashion scene. Support from programs like CPHFW NEWTALENT and Alpha has helped Taus gain visibility while staying true to its values.

Copenhagen Fashion Week SS26: A Romantic Rebellion

Taus Studio’s SS26 presentation at Villa Kultur was a masterclass in balancing romance and rebellion. Light, summery fabrics met the brand’s signature deconstructed tailoring, with unexpected “sexy” elements adding a fresh twist. The serene picnic setting contrasted with the collection’s dark, subversive edge, creating a captivating narrative that resonated with audiences.

Why Taus Studio Matters

Taus Studio is more than a fashion brand—it’s a movement toward sustainable, intentional fashion. By prioritizing craftsmanship, upcycling, and community, Freyja Taus and Juho Lehiö are setting a new standard for the industry. Their vision invites wearers to slow down, value their clothing, and embrace fashion as a personal and emotional experience.

Ready to explore Taus Studio? Visit their website or follow @taus.studio on Instagram to discover their latest collections and join the movement for mindful fashion.