PURE

Article by Astoria Jellett

Designers have always worked to synthesize beauty and function, but the 21st century demands something more: sustainability. And designers are rising to the challenge, rethinking every product – even the ones you can’t see, right down to the ugly, wasteful spray cleaners you hide under the kitchen sink.

You can thank Ziba Munich designer Manuel Perez Prada for PURE, his reinvention of the spray bottle. Sleek, streamlined, and reusable, PURE is Prada’s aesthetic and sustainable reevaluation of the spray bottle’s cleaning function. Same off/stream/spray options, only with much less plastic. The elongated body, solid white, and accented green minimize and update the average bottle’s excess of detail and décor.

PURE minimizes waste not only by using less plastic, but by Prada’s rethinking of the cleaning solution itself. It is refillable, with nothing but tap water and a little pill of potent product. Prada is not the first to refill a spray bottle, even with cleaning concentrate – Replenish, among others, already laid the ground work. But none of the others look quite this good or last as long.

This is 21st century design: optimizing the everyday, showing users that something as mundane as a spray cleaner can, in fact, inspire – over and over again.

Winner of the 2013 Spark Award, PURE creates a cleaner environment both within and without the walls of home. You won’t want to hide this one under your sink.

PURE uses less plastic and is reusable

PURE uses less plastic and is reusable

Only tap water and a pill are needed to refill the bottle

Only tap water and a pill are needed to refill the bottle

Modes off / spray / squirt

Modes off / spray / squirt

PURE is lightweight and sleek

PURE is lightweight and sleek

Article by Astoria Jellett

Images courtesy of Yanko Design