Article by Astoria Jellett
This year the Maison and Objet: Paris design show is exhibiting three thousand, two hundred and fifty current designers. Among them is Different and Different.
Furniture designer Adrien Camp and engineer Cyril Jouve founded the young company in 2011. Camp finds inspiration in iconic 1960s designs but adds a distinctly modern, minimalist twist; Jouve makes it eco-friendly and sells it. Each piece is as unique as a print, numbered, signed, and in limited edition.
Maison & Objet picked from among Different & Different’s ten 2013/2014 designs the Up Side Down, 4x4 Chair, and Rock n’ Lounge. As with the rest of their collection, these three are recycled and recyclable, without looking like it.
Sleek, modern, and airy, the 4x4 chair and benches read like solar panels with their faces to the sky. The ecologically-minded company produced this seating for the outdoors, but there’s also an interior sofa version with ENOA pillows.
The stainless steel (or aluminum, your choice) Up Side Down is a versatile red shelf structure whose purpose changes with every flip.
The sleek minimalism and elongated curves of the Rock n’ Lounge combine the muscle-melting comfort of a chaise longue with the relaxing rhythm of a rocking chair.
But some of the most innovative Different & Different designs, not included in the January Maison & Objet show, are what Camp calls “design therapy” – taking common fears like spiders and sharks and integrating them into common household furniture. The subtle psychology of familiarity should eradicate any phobia, while serving as functional style.
Different & Different may take inspiration from the classicly futuristic furniture design of the ‘60s, but their work is doubtlessly 21st Century, and unquestionably Different. Words By: Astoria Jellett Images courtesy of Different & Different